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Blog Author Marketing Eye Atlanta - Page 8

Marketing Eye Atlanta

Marketing Eye Atlanta

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.
Thursday, 22 August 2024 23:16

Why AI is Critical in Marketing Audits

In today's dynamic and highly competitive business environment, marketing audits have become an essential tool for companies aiming to optimize their marketing strategies and enhance their overall performance. A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s marketing environment, objectives, strategies, and activities with a view to identifying problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance. This article delves into the importance of marketing audits, when they should be conducted, who should perform them, and how artificial intelligence (AI) is revolutionizing the process.

At Marketing Eye, we prioritize teamwork because it directly impacts productivity, innovation, and overall success. This emphasis on collaboration allows us to consistently deliver exceptional results for our clients. However, effective teamwork doesn't develop overnight—it requires time, effort, and nurturing to truly flourish. This is where team building plays a crucial role.

Role of Social media in business today: 

The concept and implementation of marketing in social media is always changing, much like our attention spans. Advertising is now primarily done through social media. With Instagram and Tik Tok's brand values reaching all-time highs of 47.4 billion and 66 billion USD, respectively, businesses need to use social media in order to be relevant.

For one’s brand to create an impact online, businesses need to utilize the marketing giant that is social media. Within this giant lies

What is AI and What Does It Have to Do with Marketing?

We know a lot about artificial intelligence, especially since OpenAI's ChatGPT made a breakthrough in the tech space. But what precisely is artificial intelligence, and how can we apply it to enhance the marketing plan for our business? The

Marketing consulting can be a vital tool for businesses seeking improved outcomes. By partnering with seasoned marketing professionals, companies gain access to unparalleled expertise and customized strategies that align with their specific goals. This collaborative approach ensures that every marketing campaign is well-conceived and executed with precision, leading to measurable success.

Let us look at some of the factors that lead to the collective success of businesses across all sectors when they decide to opt for marketing consulting.

Small businesses are increasingly turning to AI-driven marketing agencies to stay competitive and achieve their growth objectives. These agencies utilize advanced technologies to deliver highly proficient marketing strategies while ensuring a personalized touch. Let us look at the reasons behind this trend, the effect of AI in marketing, the benefits of automation and how marketing professionals add value. We will also discuss the best AI tools, including Robotic Marketer, and highlight how Marketing Eye Atlanta utilizes AI to scale marketing efforts for small businesses.

Choosing the right digital marketing agency in Atlanta can substantially impact your business's success digitally. Let us take a look at the insights into engaging a digital marketing agency, their functions, reporting practices, industry best practices and the integration of AI in marketing. On top of that, we will discuss the Robotic Marketer digital dashboard and highlight Marketing Eye Atlanta's strengths as a digital marketing agency.

Social media has become a major marketing platform for many businesses in 2024. With it, the importance of influencer marketing has grown immeasurably. Previously hiring influencers meant enlisting celebrities for TV advertisements. Today, influencers span across all social media platforms varying in followers, size, and audience. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is projected to reach $24 billion by the end of 2024, more than tripling since 2019.

Choosing the right marketing agency for your business can be a daunting task, especially in a vibrant city like Atlanta, where numerous agencies compete for your attention. Whether you’re a start-up looking to make a mark or an established business aiming to scale new heights, selecting the right partner can make all the difference. Here's a detailed guide to help you pick a top Atlanta marketing agency that aligns with your goals and drives your brand forward.

Location: Atlanta Office | Marketing Eye

Are you ready to join an advanced, fast-paced marketing agency that is as passionate about creativity as it is about delivering results? Marketing Eye Atlanta is looking for an energetic and motivated Inside Sales Executive to be the driving force behind our sales efforts. If you have a flair for sales, a knack for understanding client needs and a desire to succeed in a fun yet professional environment, we want to hear from you!

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