Blog Author Marketing Eye Atlanta - Page 55

Meet Ronan Farrow; the son of actress Mia Farrow and filmmaker Woody Allen. He’s also a journalist, lawyer and former U.S. government advisor. In his position many would have submitted to nepotism and explored the bright lights of Hollywood, but not Farrow, the 26-year-old is busy using his business acumen and social capital to change the world around us.

Ronan Farrow is a Social Entrepreneur, the hungry breed of Generation Y philanthropists. They are a group of marketing and tech-savvy movers and shakers (typically, PR pros) that find innovative solutions to solve the world’s most pressing social problems, and Farrow is just one of them leading the way. Here’s a look at four other social entrepreneurs shaping the way we look at business, and its ability to shape our future for the better:

Let’s be honest.  Generally, businesses in general are happy to celebrate their wins, and sweep their losses under the rug.  We drink champagne when our marketing strategies work, and suck lemons when they don’t.  But the minute we stop running from our failures, we can stop and examine them to find solutions and refine our approach. 


Not every marketing campaign comes to fruition; sometimes you win and sometimes you lose.  Let’s get very honest and face the five possible reasons yours flopped: