Blog Author Marketing Eye Atlanta - Page 55

The Super Bowl is the Holy Grail for advertising and marketing agencies alike. Months and months of hard work all comes down to one night and one expensive ass :30 second time slot. That’s right the “BIG game” is not really about football it’s all about the commercials baby! So after a long Sunday night of drinking beer and eating endless amounts of Velveeta queso here is a recap of Marketing Eye Atlanta’s favorite Super Bowl 50 commercials and why:

We have all experienced the stress of applying to an internship. Not long ago, I was in the same position you are trying to land the perfect internship to lead to the perfect job.For some of you this is your first step into the so-called “real world” and that can be intimidating. Trust me, you are not alone.  You are told over and over again that in order to get a job you need experience and that is most certainly true but has someone told you how to get the perfect internship?  Now that I am on the other side of things I want to offer some advice and tips for applying and interviewing for an internship program.

Writing your elevator pitch can be intimidating. Trying to cram everything about your brand, what you do, why you do it, and how it can help people into 30 seconds is daunting. Don’t worry, it’s completely possible.

The basic structure is pretty easy to hammer out. Many people find it helpful to create an outline before they try and fully write out the elevator pitch. Keep the structure simple: explanation, value, and close with the “ask.”  

Yesterday I was bursting at the seams. Life couldn't get much better. I had a few meetings and they went so well, that I literally couldn't stop smiling and that feeling deep inside was one that I haven't felt in a long time.

Albert Einstein once said, “If you can’t explain it to a six year old, you don't understand it yourself.”

If you can’t effectively explain your business...a business in which YOU yourself immerse in everyday, in a few simple words then how are your customers going to understand it? If customers don't understand your business then they sure as hell don't understand the need for your service or product.

Marketing Eye is a global digital marketing firm designed to work collaboratively. We share knowledge, creativity, ideas, and experiences between all international offices. Due to the fact that we have a flat organizational structure our employees are self-starters. If employees don’t have motivation or ambition they just simply don’t last long here - but this is always made clear in a job interview.

Great Marketing Managers are a dime a dozen. 

A Marketing Manager can be as capable at 24 years old as they are at 40. It's just working out where your business is heading and whether or not your current marketing team can actually take you there or not.

When hiring a Marketing Mananger you should ask these questions:

I'm in Sydney and the weather is phenomenal, the harbour is drawing me in, and the team is so busy that I think that they are going to burst at some stage today - but somehow, they never do.

Instead, they step it up, take control, become better organised and push boundaries.

How does that happen?

Constant relentless improvement is always necessary. It is part of Marketing Eye's mandate. When Nina De La Cruz came to me in December with this newish technology platform that showcases viewing a business card and having an individual present what they do at the same time through a popup video, I was suitably impressed.

How often have you received an automated text from your Telcommunications company, when you could have actually done with some personal service? In telecommunications, where SMS, VMS and social media platforms have taken hold of the way we communicate, it seems that some businesses have lost their personal touch. For those with a customer-centric or client focus, a lack of customer service can be highly detrimental.


It goes without saying then, that the most successful businesses are the ones who utilize new communication tools to their advantage, but never forget that the people they serve are just as important as the technology supplied. RD Direct is one such company: a telecommunications business that knows how to communicate.