Blog Author Marketing Eye Atlanta - Page 54

When you have travelled the world as much I have, there is one thing that you know is always going to be a given – that hotels are a must.

Now, if you must stay in a hotel, then you usually either looking for your normal comforts or for something different to what you already have at home. Something better, sometimes something just different.

As we close our offices today until the second week of January, I realise that it's time to reflect on our wonderful journey and what we have all learned this year.

We have had the most amazing experiences, namely through our people and clients, who constantly amaze me with their insights, perserverence and determination to kick goals. 

There are a lot things that entrepreneurs do right, and often they are done for the world to see. Yet there are still some things that we don't quite get right. 2016 is going to be a huge year. There is so much in store for us and while we all focus on business, the Government has a few headaches not just with stimulating economic growth, but ISIS and climate change. 

I've recently changed the narrative of my business. It's not something I took lightly. Re-defining what value you provide to the market place can be game-changing, or business destroying. 

If you look at Uber for instance, they could have failed, but yet they succeeded. Is it sustainable? Most probably. Is it worth the market value associated with the business? Not really. Did they not only change their original narrative, but create a new narrative for the entire industry - disruptive in design?

I'm an Australian who prefers to work with American companies.  Why?  Because I learn the most from the American attitude; especially marketers.  Simply, American marketers do it best.

Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources that both cultures offer in a creative marketing setting, and I’ve had the privilege to work with some outstanding marketers.

How did a slapstick campaign garner the support of the most feared woman in fashion?

By now, the majority of the Western world has seen that video of Anna Wintour being doused in a bucket of iced water. But this was not the handiwork of an anti-fur campaigner.

Wintour’s water attack is part of the viral campaign that netted a charity over $50 million.

I watched Mellissah Smith, Founder and Managing Director of Marketing Eye light a fire.

It wasn’t exactly highbrow marketing material, but it did the job.  

With only a camera, chicken suit and an office back room, Burger King engineered one of the most successful viral marketing campaigns at that time.

In 2004, the fast food giant launched ‘Subservient Chicken’; an actor in a chicken suit that would perform “any” task dictated by the customers via a web cam.  The Subservient Chicken did picked his nose, did cartwheels, and shook its booty as millions of Burger King fans eagerly watched on.  It wasn’t exactly highbrow marketing material, but it did the job; the Burger King website clocked over 1 billion hits.

Recently, a client shared a sage piece of marketing advice, he said “If you have just $100 left in your advertising budget, your best investment is to use it to travel and share your story with your market face-to-face”. Today Marketing Eye put this advice to the test, with great success for one of our clients – Papa Gusto.

Marketing plans do not have to be intricate to be effective, nor do they to be supported by exorbitant budgets.  We keep it simple and achieve results.  

Start-ups by their very nature are exactly that; just a start. The journey to building a successful business is often equal parts energizing and anxiety-inducing. The creator of Little Sale Birdy Laszlo Szabo shares his experience of operating a successful start-up and reveals the hard truths that he learned in his first year (that they won’t teach you at marketing or business school).