Blog Author Marketing Eye Atlanta - Page 51
Marketing Eye Atlanta
The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.
Website URL: https://www.marketingeyeatlanta.com
Friday, 06 May 2016 16:36
Does Your Landing Page Pass The “Beer Test?”
First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton.
Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
Published in Marketing
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Wednesday, 04 May 2016 10:05
Why Marketers Need Millennials More Than Ever
In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to the world and their cellular devices, how do you reach them? It seems that nothing can captivate their attention. Brands are panicking and the attention span of a millennial is shrinking. Is time running out? Maybe and maybe not.
Published in Marketing
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Tuesday, 03 May 2016 11:04
Why Your E-Newsletter Failed
How many times a day do you get an email and move it straight to trash before even opening it? We are all guilty of this action because we receive hundreds of “spam” emails everyday.
They are trying to captivate us with:
But none of this works....
They are trying to captivate us with:
- Buy this
- Save this
- Sign up to be an exclusive member
- You don’t want to miss this
But none of this works....
Published in Marketing
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Tuesday, 26 April 2016 13:24
Client Spotlight: Remington Medical
Client spotlight: Remington Medical is an innovative company that designs, and develops, disposable medical devices. Established in 1992, this company is one of the only family run companies in the disposable device industry. Fred Aycock, President, is lucky to be accompanied by his two sons Attly Aycock and Parker Aycock. Fred believes in a strong company culture and high morale, so from day one he has instilled these beliefs within his staff. As a team, they have been able to excel and stand out from the rest.
Published in Small Business Marketing
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Wednesday, 06 April 2016 11:08
How To Stay Motivated All Day Long
At 6:05 AM, when that dreaded alarm clock goes off, all you really want to do is stay in bed. Nevertheless, you begrudgingly peel off the sheets and carry on with your day only to overeat at lunchtime and feel your energy levels plummet even more. By 3:24pm you are completely ready to give up on all of your dreams for a 30 minute nap, every, single, day.
My friend, it is time to break out of this cycle. You are merely a mortal, so tiredness is inevitable, but don't succumb to the monotony of routine. Motivation is the best defense against lethargy.
So let’s explore how to stay motivated all day long!
My friend, it is time to break out of this cycle. You are merely a mortal, so tiredness is inevitable, but don't succumb to the monotony of routine. Motivation is the best defense against lethargy.
So let’s explore how to stay motivated all day long!
Published in Culture
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Friday, 01 April 2016 14:42
April Fools- Happy Pranking!
Today is April 1st. Everyone knows that means it’s April Fools’ Day or All Fools’ Day. This is a day to “duck and cover” if you work or live with pranksters.
April Fools’ has been a tradition for centuries, possibly dating back to France in 1582. People didn't want to start the new year on January 1st and continued to celebrate it at the end of March/beginning of April. These people became the butt of jokes and hoaxes.
April Fools’ has been a tradition for centuries, possibly dating back to France in 1582. People didn't want to start the new year on January 1st and continued to celebrate it at the end of March/beginning of April. These people became the butt of jokes and hoaxes.
Published in Culture
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Wednesday, 30 March 2016 15:40
How to Stay Productive All Day Long
That is an almost impossible task, but this blog will equip you with some tips on how to be your most productive self throughout the day. Each individual is different. Some must have caffeine before opening their computer for the day while others are considered “morning people” and are most productive in the morning.
We must find what works for us,and I am here to share how I stay productive… most days.
We must find what works for us,and I am here to share how I stay productive… most days.
Published in Entrepreneurship
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Monday, 28 March 2016 09:32
Too Many Options=Bad UX
Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically.
Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.
We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.
We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
Published in Marketing
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Friday, 25 March 2016 17:12
Managing Chaos
We all set goals, and strive to make the most of our time. You however, you exceed expectations. You are organized, you are punctual, a true hard worker and then your car shuts down. Your identity gets stolen during the peak of tax season, the plumbing in your home is depleting uncontrollably and your love life conveniently decides to crumble.
Oh how tempting it is to lay in bed in fetal position and compose symphonies of self-pity, but your boss just texted to inform you that your deadlines just got moved forward.
It’s easy to call this a series of unfortunate events, but in all reality, it’s just called life.
Chaos is inevitable but manageable nonetheless.
First step. Stop everything.
Oh how tempting it is to lay in bed in fetal position and compose symphonies of self-pity, but your boss just texted to inform you that your deadlines just got moved forward.
It’s easy to call this a series of unfortunate events, but in all reality, it’s just called life.
Chaos is inevitable but manageable nonetheless.
First step. Stop everything.
Published in Culture
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Wednesday, 23 March 2016 16:30
The Madness of Marketing
The madness is in full swing.
Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.
The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.
Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.
This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.
The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.
Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.
This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
Published in Marketing
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