Blog Author Marketing Eye Atlanta - Page 50

In times of tragedy, our country unites. The Orlando shooting, classified as the deadliest mass shooting in the US has been mourned by people all over the nation. Glued to our TV’s, computers we all watched as this tragedy unfolded. In times like these it is important as a marketer to be certain you comment/ recognize the situation delicately. You don’t want to be perceived as insensitive or as ignoring the current issues. Pay attention to how others have reacted and use your influence in a positive way.

Recently we posted a blog telling Marketers to “Step Your Game Up.” This blog points out the first order of business was to get you Google Analytics Certification. I’m guessing you didn’t run right out and do that.

Information on visitor behavior is vital to the success of any website. I know we all use Google Analytics everyday. If your day is like mine you have coffee, go through emails, then check Analytics. You understand the program, you understand what you are looking at. Why are you not certified? Lazy? Think it doesn’t matter? The following are 4 major reasons to just take the time and get your certification.

Many people struggle with balancing work and their social life. We are often contemplating between choosing the concert after work, drinks with a friend or staying late at the office. Finding the perfect balance can often times be challenging.

Some careers give you everything; fulfillment, work/life balance, monetary compensation and the ability to own your own business. Marketing Eye licensing does just that. If you are a marketing or communications manager, looking to reach the next level, then we have the answer for you.

“Success doesn’t just come and find you. You have to go out and get it.” –Kushandwizdom.


Marketing is evolving and changing everyday. We at Marketing Eye can’t stress enough about how it is important it is to keep educating yourself as a marketer. It is especially important in this new age with technology popping up left and right, and rising generations that are driven solely by the digital universe. We understand the challenge and we want to help you, so below are a few ways to help you step your game up as a certified badass marketer.

I’m sure you’ve seen something about all the changes Twitter announced this week. If you were lucky enough to be unplugged then, know the world has changed. Twitter is changing a few rules in the coming months. The 140 character rule that originated so tweets could be text messages, is just one of them. Anyone that spends their time trying to fit everything in 140 characters with a link, an image, and appropriate hashtags, is going to appreciate the 140 character loophole.

What are you currently doing as far as lead generation? Once you have captured a lead, how are you nurturing them? Do you have a system in place to handle incoming leads? How are you getting your leads? These are all questions you need to answer when considering lead generation.

So you are planning on sending out an email campaign. You have been very focused on writing your copy, creating the perfect design and you are finally satisfied that it will receive an AMAZING click through rate and a TERRIFIC open rate. What if the email never reaches your audience’s inbox? They will never get to see all your beautiful work. :(

We all get spam.

In marketing it is the little things that count. Our Founder, Mellissah Smith, constantly reminds the team of the importance of details. In marketing it is all about standing out. Don’t be ordinary, be extraordinary. Market yourself and market your company.

Below are some tips on how to take the extra step as a marketer.

It’s time to break your business out of the Stone Age! Without a proper marketing and communications strategy your business will not accomplish exponential growth. Think to yourself, is it okay to start a business without a business model/strategy? No.

So why are you still marketing without a marketing and communications strategy? It’s a waste of time and money and time is money so basically you just wasted a ton of money due to your lack of marketing efforts.