Blog Author Marketing Eye Atlanta - Page 42

It’s no secret that technology is one of the fastest growing industries today. From software developments to virtual reality, technology is a field with endless applications and possibilities. But just like any other industry, innovation is a business and successful businesses need marketing.

I am a lover of the written word. I was lucky enough to turn this passion of writing into a career in content development, and the best part about working in marketing is that you can measure the success of your writing, learn from your mistakes, and create better content in the future. I’ve learned more about writing from measuring analytical data on my content than I ever did in a classroom.

Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.

Growing pains. Those awkward moments as you learn what does and doesn’t work in the journey to maturation. Every company has them. But it’s how you use them to your advantage that sets your business apart. That’s where growth marketing comes into play and companies like Airbnb, Dropbox, Mint, and Uber can all vouch for its success.

It should come as no surprise that as marketers, our mission is to tell stories about brands. This is true even in the B2B space. It might be harder to pinpoint than brands with a consumer audience, but companies targeting other businesses are sometimes the most compelling stories of all.

The digital marketing industry is in an era of constant change. What may have worked for you six months ago no longer works today. Keeping up with the Joneses when it comes to marketing may seem like an impossible task, but if you're extremely passionate (like the team at Marketing Eye) you incorporate market research into your everyday routine. Below is a list of 3 digital marketing trends we feel will disrupt the digital marketing industry in 2019.

Atlanta prides itself on being a commuter city. Our team is constantly in traffic, even on Sunday’s. So what do we do to pass the time? Marketing Eye Atlanta has put together a list of our top five marketing podcasts we’ve found throughout the years. Whether you commute like us, need something to listen to at the gym, or just want to learn a little more about the industry during your lunch, one of these podcasts are bound to fit your interests as a marketing professional.

Content is King. This phrase is a marketer’s bread and butter. But what about consistency? It’s important to pull branding through across every user interface. Think about big companies like Apple and Google. When you see an iPhone, you know it’s an Apple product. The Gmail app has the same look and feel as the desktop version. Why is this important? It lets consumers know that from platform to product, the website, and logo, it’s all the same brand. Same colors. Same functionality.

As technology advances, so does the tools marketers have at their disposal. The days of analog marketing are dwindling as faster, more efficient technology comes online. So where does a marketer begin looking?

The Magazine

The Marketing Eye Magazine is every business’ connection into the marketing world, offering them invaluable information and insight into advertising, entrepreneurship, finance, travel, technology, and general lifestyle.  This magazine is a critical tool for small to medium-sized companies who are looking to grow, expand their marketing capabilities and are seeking success in all aspects of their business.
 

Valuable Business Advice

Issue 1 of the Marketing Eye Magazine dives into a diverse array of topics and articles, all of which are able to provide helpful guidance to advancing your business and all around changing your company for the better.  Learn about the 21 traits that define a successful entrepreneur, and then read from the perspective of Marketing Eye’s own founder, Mellissah Smith, on entrepreneurship.  Through the article she will tell you the story of her own success and the creation of Marketing Eye, as well as what she sees for the future of the company.  This issue also looks into the difference between marketers who are part of Generation X and those apart of Generation Y, and how social media has changed the field of marketing completely. This article touches on the importance of moving with the times and how to adapt your marketing strategies in response to new innovations in technology.  Another article will provide you with an easy to understand guide on how small businesses should utilize social media for exposure.
 

Thoughtful Personal Guidance

Other than giving business advice, the Marketing Eye Magazine also offers personal advice on issues that everybody faces in the working world.  Some of such issues that are talked about in segments of the magazine are; how to effectively balance your work and personal life, how to deal with egomaniacs while conducting business, or even how to use yoga in order to relieve stress.  All the information provided will allow you to both be a more successful and efficient individual, and enable you to grow and advance your business in a logical way.