Blog Author Marketing Eye Atlanta - Page 21

A comprehensive marketing strategy should serve as the roadmap for a business' marketing efforts, laying out a strategized, thought out approach to each of your marketing initiatives. Are you leveraging your marketing strategy to ensure that your company is more successful? Below, we have several key points that your marketing strategy should accomplish for your business. 

Content is created for the sole purpose of educating and engaging your audience. Content marketing is meant to drive your brand and get the attention of people who have a problem that you can solve. But what if you’re having trouble generating engagement with your content? There is always the possibility that you might have to rework your content, but it could just be that no one is seeing it. Social media builds relationships with your customers and puts your information right in front of them. Below, we have several ways to use social media to increase audience engagement with your brand.

While it might feel difficult to do right now, content marketing is more important than ever. When your company can provide relevant content to your audience, it drives a positive message of hope and resilience. With the right messaging, your content marketing could potentially drive sales and revenue growth during a time when consumers are less likely to spend money. But what’s the secret ingredient for engaging with your audience right now? Empathy. Without empathy, your content marketing will sound tone-deaf and will not be effective at drawing your audience in. Using empathy can be tricky, so it takes some strategy and thought to get the tone just right.

When it comes to making difficult budgetary decisions, marketing departments are often the first to go. Because marketers have to justify their existence within an organization, it can make it seem as if your marketing department is expendable. However, marketing is essential to growing your business. In fact, making a sale without marketing is a really difficult and time-consuming task, so you need specific people devoted to your marketing efforts. Have you considered outsourcing your marketing team? It's a cost-effective solution for companies who are having to make decisions based on budgets. Plenty of companies outsource their development, accounting, and customer service teams. Below, we discuss a few reasons why you should consider outsourcing your marketing efforts.

Every marketer knows that their ability to be flexible can define the success of their marketing campaigns on a daily basis. In 2020, we learned how flexible marketers can be during a period of significant challenges at every turn. As we continue to go deeper into 2021, we need to realize that the world of business has changed forever, specifically when it comes to events. It's no surprise that live events are not coming back any time soon, so we need to further embrace the possibility of virtual events for our businesses. We've seen that they can be effective with major events like the Adobe Summit 2020. So how can we continue to leverage virtual events to improve brand recognition and elevate lead generation?

Content marketing is all about flexibility. Your campaign might be written perfectly, planned to the fullest extent, and performing wonderfully: but sometimes things change! Trends and global events might distract your audience from your campaign, or it might even lose steam after a competitor campaign launches. Whatever the case may be, it’s important to have the flexibility and capability to address what’s happening with your campaign and make the necessary changes. When something major disrupts your content strategy, you need to think about how it will affect your business goals. The success of your campaigns and your business all relies on your ability to quickly pivot your content strategy.

With the massive global response to the current COVID-19 pandemic, it can be difficult for businesses to see their best possible path forward. For the businesses that are still in operation at this point, it’s important to know how your company is going to navigate these troubling and complicated times. What can your company do to help your customers? What services can you provide that will provide relief to the tension that everyone is feeling right now? By now, you’ve certainly seen some companies use the wrong approach to try and reach their customers. Tone-deaf sales pitches will be the first thing that audiences are going to ignore right now. Below, we have some major considerations for companies trying to navigate the coronavirus pandemic.

Translating your brand visually is no small feat. Graphic design is a powerful tool that not only showcases your brand colors and logo, but it tells a visual story of your company and your industry. Telling a visual story is an integral part of selling your products, especially in a digital age. If your competition has a stronger visual presence, it gives them a much greater advantage over what your team is doing. Without a professional, high-quality visual presence, the quality of your products and services won’t matter much. When you partner with Marketing Eye, we help your business break through the clutter and stand out from the crowd.

A good website is much more than a digital storefront. While brick-and-mortar storefronts have slowly been phasing out, a customized website shouldn’t merely replace your physical location. A comprehensive, customized website should tell the story of your product, your brand, and your company in a way that draws in your audience and sells them on the experience you provide. Every company has a story that deserves to be told, and a company website is one of the greatest storytelling opportunities that a company has. Marketing Eye has successfully designed, developed, and managed over 300 websites and counting.

The harmful effects of COVID-19 have become much more than physical. Everything is changing for businesses because of lockdowns, event cancellations, and the prescribed social distancing to prevent any further spread of the virus. While this is an unprecedented turn of events, it’s not the end of everything for small to medium-sized businesses. It’s more important than ever for companies to put their best foot forward. But with all of the obstacles and challenges that businesses are facing now, what can they do to stay afloat? The best way to keep your business alive in times like this is a strong and comprehensive content marketing strategy.