Marketing Eye
Hannah Jarvis

Hannah Jarvis

Hannah Jarvis is a digital marketer, specializing in new business and content development. Hannah comes from a background in hospitality, having worked with some of the largest companies in the world, most notably in the North American market. She is a graduate of Kennesaw State University and is currently pursuing her Master’s in Business Administration from her alma mater.
Friday, 21 September 2018 14:32

Measuring the Success of Your Content

I am a lover of the written word. I was lucky enough to turn this passion of writing into a career in content development, and the best part about working in marketing is that you can measure the success of your writing, learn from your mistakes, and create better content in the future. I’ve learned more about writing from measuring analytical data on my content than I ever did in a classroom.

Thursday, 20 September 2018 15:14

8 Ways to Generate Profit from E-Newsletters

Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.

Wednesday, 19 September 2018 15:42

Content Marketing in the Construction Industry

It should come as no surprise that as marketers, our mission is to tell stories about brands. This is true even in the B2B space. It might be harder to pinpoint than brands with a consumer audience, but companies targeting other businesses are sometimes the most compelling stories of all.

Monday, 17 September 2018 16:34

5 Marketing Podcasts We Can't Get Enough Of

Atlanta prides itself on being a commuter city. Our team is constantly in traffic, even on Sunday’s. So what do we do to pass the time? Marketing Eye Atlanta has put together a list of our top five marketing podcasts we’ve found throughout the years. Whether you commute like us, need something to listen to at the gym, or just want to learn a little more about the industry during your lunch, one of these podcasts are bound to fit your interests as a marketing professional.

Content is King. This phrase is a marketer’s bread and butter. But what about consistency? It’s important to pull branding through across every user interface. Think about big companies like Apple and Google. When you see an iPhone, you know it’s an Apple product. The Gmail app has the same look and feel as the desktop version. Why is this important? It lets consumers know that from platform to product, the website, and logo, it’s all the same brand. Same colors. Same functionality.