Marketing Eye

Blog Author Brice Bradshaw - Page 1

Brice Bradshaw

Brice Bradshaw

Brice is a passionate, entrepreneurial-led professional who comes from a diverse work background in sales, marketing, consulting and HVAC contracting. His well-rounded understanding of different cultural environments, leadership and organizational roles, both big and small, has empowered Brice to continuously grow and adapt in the ever changing landscape of marketing.

He is a graduate of Augusta University where he studied marketing and advertising. This allowed him to incorporate a myriad of experiences and transform them into a creative career with endless possibilities. Brice loves the opportunity to have a positive impact on his clients and the wonderful team at Marketing Eye.

The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find the right platform for your business? 

For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable for ecommerce? Let’s take a look at these questions and many more surrounding AdWords.

Wednesday, 27 February 2019 12:59

The Millennial Connection...What's Your Story?

Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed, and this is going to change your brand one way or the other.

Friday, 22 February 2019 14:40

Why Simple In Marketing Is Gold

It’s no shock to anyone that we live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry, 

Thursday, 21 February 2019 15:45

How Can Great Branding Increase Sales?

We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.  

Wednesday, 20 February 2019 12:38

The Best Sales People Are Introverts

There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true on many levels, effective salespeople come in many forms. 

Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?

It’s the beginning of the new year and if you’re like me, you’re already struggling to maintain your resolutions. This is the case for countless individuals across the world. Why? Mainly due to a lack of planning and execution. The same issue exists for business owners and managers. Let’s take a look:  

Tuesday, 28 November 2017 15:34

A Smarter, Better Marketing Tactic

Most companies don’t have a large budget to throw at the wall as it pertains to advertising, but rather they are desperate for real, tangible advertising that produces results. This is where remarketing enters the picture. Let’s take a look:
Very much like an engine is to a car, technology tools are to marketers. A large portion of my job as a marketer is to make sure that my clients are at the forefront of marketing technology, especially the free ones. Adapting and adopting to new technology is in many cases what keeps your marketing efforts ahead of the competition. Let’s take a look at some of the tools we use that you or your marketing team should be as well…
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