Tag: trust,
Wednesday, 05 November 2014 00:00
5 ways to rebuild trust in your brand and image
Who we are or what we perceive ourselves to be sometimes does not align with the perception that others have of us. This is true of brand, business and personal image. Take a look at the rigour with which certain ethnic groups have been scrutinized this year. Due to circumstances beyond their control, they have been vilified, put upon and generally admonished just for being who they are.
For moderate Muslims, Islamic State is causing an identity catastrophe. They are in crisis management and it seems, at this point, there is no way back.
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Marketing