Tag: smart goals
Why Your Marketing Plan Isn't Working?
Generally, all businesses need a comprehensive marketing plan to coordinate their campaigns and properly measure their impact. Marketing is a cumulative effort, and a unified plan maximises the value of every campaign towards a cohesive strategy.
A marketing plan identifies your target audience, the most effective channels on which to engage with them, and analytical insights to guide future strategy. Marketing plans do not always produce instant results – therefore, they are a crucial aspect of a business plan and should be given a considerate amount of attention.
SMART Goals in Marketing, What and Why are they important.
You might have heard about SMART goals and are familiar with the term. But do you actually know how to apply the method and make it worthwhile to yourself? SMART goals are tools that guide you to clarify your aim, analyze and identify rooms for improvements, and make it real. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.