Marketing Eye

Tag: ROI - Page 2

Monday, 23 November 2015 11:34

What High Performing Marketing Teams Do

A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.
You’ve developed a marketing strategy and invested the money and effort to implement it, but how can you tell if the strategy has been successful in achieving your objectives?

Analytics will help.
Published in Marketing
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