Marketing Eye

Tag: purpose

Wouldn’t it be nice to live in a world of endless PTO, stunning vacation destinations, and perfect work-life balance? Unfortunately for most small business or startups, this is the stuff of dreams. They are often more focused on “surviving” than “thriving”.

When the focus is on “surviving”, the more creative aspects of a business such as content marketing can be stifled. Keeping up with emerging technologies and societal trends and consistently meeting the customer’s ever-changing needs is exhausting. To make it a little easier, we broke it down for you.

Published in Marketing
Wednesday, 30 May 2018 12:18

Ditch the What, Find the Why

So many companies today are confused. We live in a fiercely competitive corporate jungle, where brands are wielding their innovative products and technology and fighting their way to the top. Somewhere in that struggle to be “the best” contender, the gap between the company and consumer was widened - leaving an alarming dissonance and a question: what does the consumer really connect to?


Published in Marketing
By all means be competitive, but never be the person who leaves someone else behind just to win. 

After listening to the most fascinating man I have ever had the privilege of listening to on team work yesterday, I am completely empowered to bring my team to one level, together and with the same philosophies of a Navy Seal Team.

In fact, I bought some copies of two books today; No Easy Day and No Hero, from a former Navy Seal, hoping to inspire change.
Published in Management
Tuesday, 04 November 2014 00:00

A back to basics approach to perfection

shutterstock 57764449

As a sports lover, I am inspired by the stories of past and present champions: Muhammad Ali, Pelé, Rod Laver, Steffi Graf and Stephanie Rice to name a few. I am inspired by their motivations, their will to succeed and the die-hard sacrifices they make. In some instances I want to emulate them, in others I just want to interview them to discover more because there is so much that isn’t being told that goes on behind the scenes.


I have, in fact interviewed several sporting champions across the fields of athletics, tennis, swimming and various football codes and while I am not about to drop names, I will say that there are certain traits they have in common that determine their success.

Published in Culture