Marketing Eye

Tag: manager

Thursday, 18 May 2017 07:45

Never, ever give up on your employees

I found myself recently in a situation where in any normal situation, you would fire an employee who was responsible for a particular function in the business, and did not perform and was not achieving results. More than that, while their attitude was fine, they didn't put in extra effort nor did they 'think' about what they were doing on a day to day basis.

No matter how much coaching or development that took place, nothing changed.
Published in Culture
Monday, 28 March 2016 09:32

Too Many Options=Bad UX

Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically.


Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.


We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
Published in Marketing