Tag: blogger
Tuesday, 25 November 2014 00:00
How to build a giant audience through consistent blogging
I am not one to divulge personal information. The most that anyone outside of friends and family really know about me is that I studied film and wanted to direct a movie; I get lost in music (everything but both kinds); I am a football fan and worked for a professional football club for approximately 12 years as a trainer; and I don’t drink coffee. Some believe that non-coffee drinkers are untrustworthy, but I say that is a load of bitter tasting mud.
Not being much of a conversationalist that is the best I can give most people. But as someone who has just become a regular blogger, I feel I must dig deeper.
So, as my smiling face now adorns these blog posts, here goes.
Not being much of a conversationalist that is the best I can give most people. But as someone who has just become a regular blogger, I feel I must dig deeper.
So, as my smiling face now adorns these blog posts, here goes.
Published in
Culture
Thursday, 10 July 2014 00:00
Appoint a Chief Marketing Technology Officer or fail
The lines blurred sometime in the last 10 years, but I don't know exactly when it happened.
Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.
Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers starting play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.
Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers starting play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Published in
Marketing