Tag: accounting firm

Businesses across industries are trained to tackle different problems daily. Employees inherit problem solving skills; however, they may approach issues in diverse methods. Similarly, accounting firms face a unique set of challenges that they must overcome head on to achieve their business goals.

A growth mindset is the idea that you view challenges as something to overcome. You view any obstacle as something to learn from, something that you can defeat with hard work. The idea behind a growth mindset is that by virtue of seeing challenges and failures as learning opportunities and chances to improve, you increase the likelihood of success by believing that you can overcome the obstacle. If you fail at something you may just give up and never try again, but if you see it as something that you can beat with enough work then you will want to try again until you succeed.

The days of using simple techniques to climb to the top of Google's search results are long gone. Google strives to improve its search algorithm to provide visitors with the best possible search experience. This refers to search results that direct visitors to websites that have the most relevant and high-quality content and that can be done through the implementation of SEO. SEO has two main objectives. The first is to assist you in understanding what users are looking for on the internet so that you can provide high-quality content to meet their needs. The second goal is to assist you in developing a website that search engines can find, index, and comprehend.

About 4 years ago, Marketing Eye was engaged by Gold Coast Accounting firm Saber Accountants, to develop a new logo identity and branding as well as marketing material and a website.