Have you ever been stopped at a traffic light and made a false start when it wasn’t your green light? Three colours control the daily commute of billions of people around the world, green means go, red means stop and yellow means slow down. To most people.
These colour associations are universal and worldwide. So if colours can tell us when to stop when to go, what else can it tell us to do? What is the colour of your brand telling customers to do?
Psychoanalyst Carl Gustav Jung said that ‘Colours are the mother tongue of the subconscious’.The use of colour in your brand is crucial to creating brand associations, ideally one that is positive and consistent with how you want your customers to think of you.
Choosing a colour that targets the psychology of your customers is a valuable asset and one that is often over looked, but a little research in this area can go a long way for your business.
Research shows that the human subconscious judges a person, environment or product within the first 90 seconds of initial contact, and between 62 - 90% of that assessment is based on colour alone. HBS professor Gerald Zaltman said that ‘95 percent of purchase decisions take place in the subconscious mind.’
Colours are proven to evoke certain emotions and feelings. Although colour associations are affected by many factors; trends, cultural, historical, political, religious and mythical, some colour associations are relatively universal.
Blue - trustworthy, dependable, cool blue - secure, sea blue - serene, universally liked
Red - activates pituitary gland, increases heart rate & blood pressure, passion
Green - health, serenity, nature, growth, deep green - wealth, prestige
Yellow - associated with in the sun in every culture, connotes optimism, positivity
Pink - hot pink - energy & youthfulness, lighter shades - romantic
Orange - exuberance, fun & vitality- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- ,
- Sydney marketing consultants
- ,
- Melbourne marketing consultants
- .
Mellissah Smith
Mellissah Smith is a leading International marketing expert with businesses in the US and Australia.
With more than 20 years experience, Mellissah has worked with over 300 companies both emerging and large multinationals developing strategic marketing campaigns that work.
Latest from Mellissah Smith
Leave a comment
Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.
