1. A marketing budget: big or small, by having a budget you will know what you have to spend and then be able to allocate it to areas that will give you the best 'bang for your buck'.
2. Develop a marketing strategy or marketing communications plan: There are literally hundreds of websites with free templates. If you don't have a marketing manager or marketing consultant on board, then give it a go yourself. Perhaps once you have written it, you can run it past a consultant for a couple of hours, to get feedback. A much cheaper way of ensuring that you are on the right track and giving you reassurance that you money will be well spent.
3. Marketing Tiimeline: Once you have a strategy, don't put it in your bottom drawer. Instead, develop a timeline of activities that is realistic to the resources you have access to. Make sure you tick off the items on the timeline you have completed each week and make yourself accountable by sharing your timeline with others in your office.
4. Engage in a good search engine optimisation specialist: Forget India (did I say that?). By ensuring that your website is search engine optimised, you will be guaranteed that your customers and prospects will be able to find you.
5. Invest in a website that has a content management system: If you don't have money, nor the inclination to get your web developer to update your website, then you need a content management system in place. This will allow you to make changes as and when you need to. By constantly updating your website, you will rank higher on search engines and people will find a reason to come back to your website time and time again.
Tomorrow I will share 5 more ways you can 'stop chasing your tail' when it comes to marketing.
- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants