Marketing Eye

Expert Marketing Blog - Page 61

How one intern achieved a 750% increase in LinkedIn connections

How one intern achieved a 750% increase in LinkedIn connections

Max Gross started an internship with Marketing Eye in January this year. 

During this time he has worked on a number of things; marketing strategies, market research, social media content calendars, Pinterest and he even designed his own vision board.

He is incredibly enthusiastic and always willing to put up his hand for any task that may need to be done.

Last week a Marketing Manager asked for his assistance in helping a client increase their connections on LinkedIn with people that they could potentially do business with.

The results blew my mind...
Read more about: How one intern achieved a 750% increase in LinkedIn connections →
$128,000 worth of consulting hour sales in her first month - learn how she did it

$128,000 worth of consulting hour sales in her first month - learn how she did it

Atlanta Inside Sales Executive Tayler Bridger is a complete rockstar.

Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been letting sales fall to the wayside because we were not able to get back to all of the leads that came through our website. There simply were not enough hours in the day. But that changed.
Read more about: $128,000 worth of consulting hour sales in her first month - learn how she did it →
5 ways to find your originality

5 ways to find your originality

I read an article recently about journalism and the fact it has an originality problem not a plagiarism problem. Author Kelly McBride says, “These days, we must see always what others have written before we begin – and there’s so much that’s been written about any given topic because writing now is mostly the continuation of a conversation already in play.”

Those who are truly original start the conversation, but are their conversations are left, or is there a way to utliise what has gone before and make it your own?
Read more about: 5 ways to find your originality →
Why Facebook and Instagram can improve your blog

Why Facebook and Instagram can improve your blog

Creating a blog can be difficult, but building a strong social media following for your blog is even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Read more about: Why Facebook and Instagram can improve your blog →
How deep should you go in understanding your employees motivations?

How deep should you go in understanding your employees motivations?

This week, we did something we never do. We stopped. 

If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to do. 

The nature of our business is marketing. As such, we deliver marketing strategy and campaigns for the clients we work with. If we are not executing marketing strategies, we are increasing followers for clients on social media, researching their competitors, educating ourselves on the latest marketing techniques and in general spending time surfing the internet.
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What's that sound? It's the sound of success!

What's that sound? It's the sound of success!

When I play guitar player, I am the first to admit an average sound comes out. Sometimes I think I should have played the piano. I have an ear for piano, I can pick up any melody and gently press the keys until music miraculously fills the air. With the guitar on the other hand, I can play with sheet music in front of me. I can learn to play songs, but I can’t play by ear.

I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
Read more about: What's that sound? It's the sound of success! →
The secret to keeping your clients loyal

The secret to keeping your clients loyal

Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”

This quote came across my desk recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational and business magazines together.
Read more about: The secret to keeping your clients loyal →
Marketing Eye has a 'Spark' in its step

Marketing Eye has a 'Spark' in its step

The rise of robotics is nothing new; everyone from scientists to futurists and your average Joe has been talking about it for decades.
In fact, we’ve been watching TV robots since the 1950s, wondering when the predictions made on these shows would come to fruition.
We’ve been reading Isaac Asimov books since 1939 pondering whether robotics will one day usurp humanity to become the dominant being. 
Read more about: Marketing Eye has a 'Spark' in its step →
Traits that every marketing manager needs to have to be successful

Traits that every marketing manager needs to have to be successful

What makes a marketing department successful is the quality of the marketing manager. A great marketing manager can be the difference between growth and stagnation.

We’ve seen a few marketing managers here at Marketing Eye. The thing about them is that they never stay too long in one place. It’s a transient industry, so they come and go. That’s just the reality of an agency environment. However, you do what you can to hold on to the best ones, because a great marketing manager knows their marketing stuff.
Read more about: Traits that every marketing manager needs to have to be successful →
How to maximise positive psychology

How to maximise positive psychology

Positive psychology, like all good science, has evolved, becoming richer and more applicable as research uncovers what works to cultivate happiness. Our ancestors rubbed two sticks together to make fire, learning through experimentation, replication, and results how to reliably and consistently create warmth when needed. At first they guessed at how to make fire, just like some of us today guess how to make ourselves happy (which, ironically enough, sometimes makes us feel unhappy).  We have the science now to orient ourselves to happiness, and through the science of positive psychology we can use it to flourish, building a fire of positive emotions that support and nourish our wellbeing.

The question, however that claws at most of us from time to time is how to maximise positive psychology?
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The three things employees should never do if they want to make their mark

The three things employees should never do if they want to make their mark

I have read some great books recently, mostly about how to build a happy and sustainable culture within the workplace and build a business globally.

At the moment Marketing Eye is employing new people in key positions within our company. Each position is new as Marketing Eye is growing exponentially and we need to hire people to accomodate that growth.
Read more about: The three things employees should never do if they want to make their mark →
How to create a social media following through your blog

How to create a social media following through your blog

Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips.

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Read more about: How to create a social media following through your blog →