Expert Marketing Blog - Page 60

I am not a storyteller in the sense that I engage a crowd through great wit and charm. I am no Gatsby and certainly not great. I have friends who command an audience – but that is not in my nature to do so. I like to listen so I can come back to my desk and write stories about what I have heard.

That is not to say that I don’t do public speaking - I am quite reasonable when on topic - but I am a different kind of storyteller: more hack than raconteur and certainly no Peter Ustinov – the greatest raconteur that ever lived. The Fault in our Stars author John Green says it best about many writers, “Writing is something you do alone. Its a profession for introverts who want to tell you a story but don't want to make eye contact while doing it."

Marketing Eye magazine is now complete and will soon hit stands and be available online. It took almost six months to get it publishing ready and was a long hard process, but after losing a bit more hair, it was well worth the hard work.

In creating this issue, I have learnt a great deal about marketing, about the client services sector and about staying the course, even when the Tough Mudder founders seem to have come along and put insurmountable obstacles in my path.*

The marketer is treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products.

But eco, green or ethical products should be treated differently. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never have a bottled soft drink.

We are currently looking for a driven individual to fill an inside sales position in our Atlanta office. This means having an entrepreneurial spirit and a go-getter attitude along with strong communication skills and professionalism.

We need someone who has the passion to make a positive difference in a business and believes in our model of changing the way SMBs do marketing.

In an age in which sexuality is no longer taboo or even mysterious, should companies still be using sex to sell their wares?

The answer is yes, but with a major caveat: make it appropriate and relevant to the audience.