Marketing Eye

Expert Marketing Blog - Page 57

If you are an entrepreneur, and not a someone who thinks that you are always right, then you would realize just how many mistakes you make - usually on a daily basis.

We are human and mostly we shrug it off and learn from them.

Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.

10 Mistakes that many entrepreneurs make:
Read more about: 10 big mistakes entrepreneurs make
As the world continues to change dramatically, marketing is a career that is becoming increasingly difficult to keep on top of. 

As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.

Outsourcing your marketing has advantages and disadvanges. 
Read more about: Why you should outsource your marketing team
The poison that one person can throw on a company is insurmountable, all made by humans of course in the form of the internet. Yet, we all breathe faith into common sense as a whole and how one complainer, may in fact be the only.

Back in my fathers generation, one bad egg would not have crippled a business, though in these times it would. And so how the world has changed. 
Read more about: People before strategy; a question you have to decide on
I'm a part-time leader in Atlanta. Actually, less than a part time leader - I am here when I can be but mostly I am running around the world doing other "stuff".

Our brand in Atlanta is growing. I am constantly going out and meeting people who know who we are, what we do and follow us on some sort of social media platform.

It's not by accident that we have grown our business here and it can largely be attributed to a few things:
Read more about: Employees that step up to the hiring process, own the business
The world keeps changing. I use to hate change but as a marketer I have learned to love it. Move my seat one day to another, I am all ready to get up and look at the new perspective that is put in front of me.

I use to love a PC but my team wanted Mac's because they were sexier, so I reluctantly changed last. Now, I have no idea how to use a PC and my Mac is joined at my hip.
Read more about: Atlanta Marketers, have you heard of all of these new marketing tools?
There is so much to love about being headquartered in Atlanta, Georgia. 

The peaches, the honey, the friendliness, the cost of living and the people. Not so much the Grits but I think that's an acquired taste a bit like vegemite. 

With so many Fortune 500 companies headquartered here; The Home Depot, UPS, The Coca-Cola Company, Delta Airlines, Aflac, The Southern Company, Genuine Parts Company, First Delta Corporation, AGCO, Rock Ten Company, Sun Trust Banks, HD Supply Holdings and I could really go on and on - but I think you get the picture.
Read more about: Why marketing in Georgia needs to lift its game
I can't believe I am saying this only a few days after I reminded my blog readers that I refuse to reward bad behavior - that I am in fact, not going to put any more energy into someone who I can't change or rectify their bad behavior. At some stage, people just won't change. They will laugh it off and pretend it didn't happen.
Read more about: I have had a change of heart regarding bad behavior
This week I encountered a business bully, except it was personal and they just happened to also be a business person. Someone with deep pockets who tried to "scare me" as he put it. He finally apologized but I have thought deeply about how often in my career this has happened, largely because I am a woman or a small business owner. There are a lot of dishonest people around. People who deliberately don't pay bills as they know it costs more to sue someone, or those who are just not nice people and want to be bullies because they get kicks out of it.

I use to be scared. I use to get anxiety over it. I use to fall apart and perhaps even shed a few tears.
Read more about: Is it possible to beat a business bully?
Wow! I mean wow! I just arrived in the office in Atlanta and I am completely and utterly amazed at the talent and sheer determination of our Marketing Eye team in Atlanta.

They are not only the best looking team in all of Atlanta, they are also the smarter and most competent.

Who would have thought that they could put together a team like this all by themselves and start running the business like I always dreamed it would be run.
Read more about: How to get your marketing team working at an optimum performance