Marketing Eye

Expert Marketing Blog - Page 56

The Sunday Ramble - a life of an entrepreneur

The Sunday Ramble - a life of an entrepreneur

It's Sunday and I have been madly working away since 6am. That I suppose is the life of an entrepreneur.

Of late, it's been crazy. My 'to do list' seems endless and there really isn't enough hours in the day. On top of that, I only recently realized that I am not utilizing my time effectively enough and need to make some changes - except I feel like I need to catch up before making changes. It is 'the chicken and the egg' scenario all over again.

People can look at Sundays in a number of ways; For me, I look at the day as the first day of the week, as in Australia it is a Monday. I am of course sitting in my hotel room in Atlanta.
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CHANEL N°5: The One That I Want

For anyone that doubted Baz Luhrmann's ability to bring elegance, style, sophistications and desire to the latest Chanel No.5 advertising campaign - it is now clear that there is only one Director capable of making Chanel No. 5 remain relevant.

At 34 years of age, Gisele Bundchen is the richest and highest profile supermodel in the world. She is at the top of her game. Chanel No. 5 is the world's most famous and well recognized perfume. And after watching this television commercial, it is truly "The One That I Want".

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5 Things Everyone Can Learn From Steven Jackson

By chance, I had an invitation to join Steven Jackson's box at Sunday's NFL Game with the Atlanta Falcons versus Chicago Bears. I had never seen an American football game, on television or live, and when the invitation came, I leapt on it like you wouldn't believe. It's an experience, and possibly a bucket list item that I should do while I have the chance and am staying in a city where everything seems accessible.

Through friends, I met Steven Jackson and the first thing that I learned about him was his ability to hold a conversation by asking the right questions. You would think that someone with his type of fame, the type that comes to very few people, would be so used to talking about themselves that they would be completely out of their comfort zone when roles are reversed. Wrong. This man not only has great range in conversation, he is incredibly well travelled and has had experiences that most of us just put on our bucket list, but never get around to doing.
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5 Things I learned from clients this week

We are in professional services and as such our job is to ensure that our clients always receive a "professional service" at the standard that they expect.

At Marketing Eye, we spend time training our team to be better at managing client expectations and delivering best-in-class marketing services on an ongoing basis.

Our model is simple; We provide an outsourced marketing department for small to medium sized businesses.

Our clients are predominantly entrepreneurs who once had an idea, developed it and then became successful in their pursuit to realize their dreams.

Here are 5 things I learned this week:
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How to launch a start-up effectively

When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build a online platform where consumers and businesses can get all their logistics needs at a click of the button, and for the most competitive price.

Not too indifferent to when Expedia launched onto the marketplace, Michael wanted people to be able to move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.
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It's time to say goodbye, but I wish it was not

I remember our meeting fondly. He walked up to me, introduced himself, and said, "what do you do?"

I replied, "marketing."

"No, seriously, what do you do?" he said with a smirk. "Nobody really does marketing, they do sales or something else." 

It wasn't necessarily what he thought, just what he said. He wanted to provoke a reaction and he sure got one! Within minutes we were firm friends, and he was officially one of my first friends I had met since I had moved to Sydney, the big smoke. We both kind of got each other coming from small rural towns in Australia.

We were also part of an organization named Young Entrepreneurs Organization, which was renamed years later to EO. He became my go to person for advice on everything from business, living in Sydney, where to eat and men. I could rattle off a new business idea, only to find he shot it down in a matter of seconds with logic or because he had heard it all before. I kind of appreciated that or at least when I gave it some thought, I would see his reasoning.
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Marketing Communications Manager

Open Date: 10/06/14

Location: Atlanta, GA. USA

Division: Marketing – Independent Agent

Category: Marketing

Job Description:

The Marketing Communications Manager will support the growth of the US business for a quickly growing marketing consultancy company.  This person will be responsible for managing the marketing needs of companies in the areas of technology, professional services, health and property. Initially we are looking for an Independent Contractor with the potential of permanent employment based on proven capabilities after 3 months.

Check out our website: www.marketingeyeatlanta.com

PRIMARY RESPONSIBILITIES:

  • Managing the marketing needs of clients
  • Implementing Marketing Eye’s methodology in clients businesses and explaining it to new client acquisitions in the sales process
  • Developing marketing strategies
  • Implementing marketing campaigns, from development and concept creation through to execution
  • Reporting
  • General marketing consultancy
  • Maintain positive client relations with new and existing customers to discuss their needs and how to best utilize our solutions to achieve their intended outcome. 
  • Deliver presentations to multiple levels of decision makers during face-to-face meetings.
  • Perform other job duties as assigned. 
  • Previous experience in marketing leadership is a plus.
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Dream jobs do exist, you just need to know how to find one

I sat at my desk yesterday and I felt relieved. Something had been lifted. In Australia, we have end of financial year that keeps people like myself busy over the months of July and August, and then by the time September comes around, I always feel like I am playing catch up. Fortunately, I don't need to do this for another few months again when the US end of financial year occurs.

Business is going great. We have an phenomenal team, one of the best we have had possibly over the entire history of the business. What makes this team so great is that they are 'team workers', people that share ideas, collaborate and try to get the best out of each other. Rather than working and taking full responsibility for a client, they take it as a team effort to ensure our clients happiness.
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5 Winning Ways To Turn Your Business Around

'Anything is possible' and if you truly believe it, you can see it.

The world is full of pessimistic individuals who are tirelessly working to pull you down, but if you are a real entrepreneur with a BIG DREAM and determination to make it happen, then you may be in the minority of business people who achieve success.

Business can be a rollercoaster and there is always something that pops up that will challenge you and make you dig deep for solutions that may not be obvious at the first glance. It's part of the journey that both you and I have signed ourselves up for.

Creating a winning formula for business isn't easy and the reality is that for most, it is near impossible. But if you are serious and you have the vision to take your business to the next level, from whatever position you are in today, then you may be someone we will all read about in Forbes or Inc Magazine in a few years time - and I can't wait to see that happen.

This blog '5 Winning Ways To Turn Your Business Around' is my story - not necessarily yours. I will share with you my insight into what I believe to be the future of Marketing Eye and how we are going to cement ourselves a global small business marketing company that is unparalleled in the market place.
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The art of internal entrepreneuring

The art of internal entrepreneuring

Think big. Dream even bigger.

The entrepreneurial spirit is alive and well in Atlanta. After landing last night, I could feel the buzz. Literally, as I walked through the airport, hopped on the plane train and grabbed my luggage after almost 24 hours of flying and being in transit, I felt this overwhelming energy. In Atlanta, anything can happen. You can be anything you want to be. You just need to believe.

It's day one and I checked on the guys marketing the company from the Atlanta Technology Village. They work tirelessly ensuring that our brand is prominent in the market, and that we stay number one on Google. They are designing stuff; diaries, promotional products, website landing pages, edm's, books, magazines - you name it - they are doing it.

Their passion is that of an internal entrepreneur. People who make 'shit happen'. Designing a culture like this is incredibly hard - but in our case, it happened by accident or at least due to the environment we work in.
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Fact: Americans are superior marketers

I'm an Australian who prefers to work with American companies.  Why?  Because I learn the most from the American attitude; especially marketers.  Simply, American marketers do it best.

Working for Marketing Eye, a dual Australian-American company, I am spoiled with the resources that both cultures offer in a creative marketing setting, and I’ve had the privilege to work with some outstanding marketers.
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5 PR lessons from the ALS Ice Bucket Challenge

How did a slapstick campaign garner the support of the most feared woman in fashion?

By now, the majority of the Western world has seen that video of Anna Wintour being doused in a bucket of iced water. But this was not the handiwork of an anti-fur campaigner.

Wintour’s water attack is part of the viral campaign that netted a charity over $50 million.
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Why you need a #22yrold Inside Sales Executive

For a long time Marketing Eye has been toying with the idea of hiring an Inside Sales Executive in our Melbourne office, similar to what we have done here in Atlanta.  We sat on our hands for a while, hesitant because we have not been fully equipped to train an Inside Sales Executive.  Finally, the time arrived.

With our business growing exponentially, recently, we relocated to a bigger Melbourne office to accommodate for this expansion.  Again, the question arose – should we hire an Inside Sales Executive?
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How trolls generate you leads

I watched Mellissah Smith, Founder and Managing Director of Marketing Eye light a fire.

Through her controversial blog ‘Why married women are more successful’, Mellissah ignited a huge online debate that could not be contained. The post went viral, receiving 54,256 views in less than 24 hours (over 72,000 to date) and Mellissah was bombarded with virtual high-fives and business opportunities that grew from her simple 400 word piece. 
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A chicken suit and 1 billion hits later

It wasn’t exactly highbrow marketing material, but it did the job.  

With only a camera, chicken suit and an office back room, Burger King engineered one of the most successful viral marketing campaigns at that time.

In 2004, the fast food giant launched ‘Subservient Chicken’; an actor in a chicken suit that would perform “any” task dictated by the customers via a web cam.  The Subservient Chicken did picked his nose, did cartwheels, and shook its booty as millions of Burger King fans eagerly watched on.  It wasn’t exactly highbrow marketing material, but it did the job; the Burger King website clocked over 1 billion hits.
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