Marketing Eye

Expert Marketing Blog - Page 54

Good For The Environment, Good For You

Good For The Environment, Good For You

When considering opening a business, most people think about profits. However in today’s world, more and more business owners are considering what they can do to go green!

Green business is defined as an enterprise that has minimal negative impact on the global environment, community, society, or economy. Often times these businesses have progressive environmental and human rights policies.
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Categories of Tech Marketing

Marketing Technologies You Can’t Live Without

Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most fulltime marketing managers navigating today’s competitive landscape.

This week, we have been completing our yearly in-depth training sessions with our U.S. based team. That means reminding ourselves about all areas of marketing, and what role technology plays in powering marketing performance.

Like most seasoned marketers, we break up the marketing technology mix into six categories; marketing experiences, operations, middleware, platforms, infrastructure and internet.
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Does Your Landing Page Pass The “Beer Test?”

Does Your Landing Page Pass The “Beer Test?”

First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton.

Everyone has heard the idea of Keep It Simple Stupid. It is so important with our constant day to day distractions on the internet that we remember to always KISS (imagine eyebrows bouncing in a suggestive way). Having said that, one of the most important places to “dumb it down” is a landing page.
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Social Media Millennial Marketers

Why Marketers Need Millennials More Than Ever

In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to the world and their cellular devices, how do you reach them? It seems that nothing can captivate their attention. Brands are panicking and the attention span of a millennial is shrinking. Is time running out? Maybe and maybe not.
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What You Should Know When Becoming An Entrepreneur

What You Should Know When Becoming An Entrepreneur

Once I started accepting that I was in fact an entrepreneur, I started living it. Not quite like those who don't really have a job and say they are entrepreneurs to sound "cool" or so that one would think that they at the very least had some purpose - but more like the type that wakes up every morning and races to the office.
Insights into entrepreneurial adventures are never dull
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Digital vs Traditional Marketing; End The War

Digital vs Traditional Marketing; End The War

As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep popping up and frankly, they're unhelpful for businesses trying to improve their marketing. The reality is that digital and traditional need to work together to enhance today's marketing methods.
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Client Spotlight: Remington Medical

Client Spotlight: Remington Medical

Client spotlight: Remington Medical is an innovative company that designs, and develops, disposable medical devices. Established in 1992, this company is one of the only family run companies in the disposable device industry. Fred Aycock, President, is lucky to be accompanied by his two sons Attly Aycock and Parker Aycock. Fred believes in a strong company culture and high morale, so from day one he has instilled these beliefs within his staff. As a team, they have been able to excel and stand out from the rest.
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The Top Gets Lonely

The Top Gets Lonely

We all aspire to achieve great things and to have a beautiful line up of accomplishments for our parents to boast about at dinner with their friends. Financial stability and a luxurious lifestyle is always a plus and often the incentive that pushes us past the stress, sweat and tears. The journey to success isn’t an easy one, and it’s even harder climbing that mountain solo.
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Marketing Eye To Expand Its Presence In New York

Marketing Eye To Expand Its Presence In New York

Marketing Eye is currently looking to expand its presence in New York, with new headquarters, new staff and the onboarding of 10 new licensees expected in the next 5 months. Who doesn't want to be part of New Yorks energy and the excitement of living in one of the best cities in the world? I do.

New York Is For Risk Takers, Creative Thinkers, Free-Spirited, Savvy Entrepreneurs Ready To Have A Go!
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Sitting At The Top Is Not Always A Good Thing

Sitting At The Top Is Not Always A Good Thing

This quarter can make or break your business - so what are you going to do about it?

People are pausing and what that means to business is that we are all in a position where we need to "change" what we are doing, and make sure we are listening very clearly to what our clients and prospects are saying.

If you have been around in business for a long time, you would have seen some peaks and troughs. Many of which have seen you and your team challenged, sometimes to the point where restructure has been needed.
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New Update? No Problem. Here's How To Market Your Business Effectively

New Update? No Problem. Here's How To Market Your Business Effectively

On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalized newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. 
Read more about: New Update? No Problem. Here's How To Market Your Business Effectively →