How Does Social Media Generate Leads?
Instagram is more than pictures, and facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:
Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
Content = Leads = $$ = Recommendations = $$$$
Seems simple enough, right?
Then how are so many businesses getting it wrong?
Below are a few simple steps you can use to generate leads on social media.
1. Post
This one seems obvious, but you wouldn’t believe how many businesses fail at this simple yet crucial step. You’ve got to put out content. Here at Marketing Eye Atlanta, we stress the importance of both maintaining active social media accounts, and regularly updating your website content. Why is this important? Well, the more you post on your social media accounts, the more likely you are to appear in a prospect’s timeline. Also, when you update your website with new content, you increase your site’s Search Engine Optimization (SEO). This way, when leads are searching for a service that your business provides, you’ll be one of the first businesses they see.
2. Brag
Prospects want to know who you’ve worked with, they want to see how much experience you have, and most importantly, they want to make sure you know what you’re doing. In order for your prospects to find this information easily, you’ve got to brag. Be proud of the work you have done, post about it. Share a photo of the work you’ve done, write a blog about it, or post a client testimonial. If you’ve worked with someone that’s well known in their industry, ask them if you can post about working with them.
Why? Reassurance. Posting about jobs and clients may answer some of the questions that prospective clients have about your firm’s capabilities.
3. Interact
It’s not enough to exist in the social stratosphere, you need to make sure your business is interacting with current users. For example, let’s say your company sells hair styling products. You can encourage users to post a picture, detail which of your products they used, tag your company in the photo, and then you repost their picture from your account. The more you interact, the more followers you get. The more followers you have, the more likely you are to generate leads.
4. Connect
Because of social media, establishing connections is easier than ever. When users caption their posts with hashtags, it gives you the opportunity to zero in on a group of prospects so you can follow their pages, like, and comment on their posts. Here at Marketing Eye Atlanta, our team of social media experts work to build and maintain strong social media connections between you and your prospects.
Cold-calling and personal introductions are classic ways to reach leads, but don’t exclude social networking. The world is becoming a visual place, and that means social platforms are only going to become more important. So, if you’re having trouble generating leads on social media or otherwise, feel free to call the Marketing Eye Atlanta office at 404-626-8070, or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..
Written by a Marketing Eye Atlanta Intern, Zoe Haynes
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.