I woke up unexpectantly at 3am and have stayed awake ever since. Instead of going back to sleep, I looked out my window and soaked up the view of the parkland. I don't think I have ever seen it at 3am before. It was beautiful, peaceful and the perfect setting to the start of a new year in my life.
There is nothing wrong with being average may I add, but as a business that is focused on helping other small businesses grow, it is important that Marketing Eye stand out from the crowd. Average is not an option. The same as everyone else, is also not applicable. For Marketing Eye, we have to be outstanding at everything.
The problem has been identified. It now needs a solution. So, what's next? They look for one.
How?First, they think about who they know. It use to be a case of people they have met or friends of friends, but now there is a not so new revolution to add to the equation. Social media.
Social MediaIn the past two weeks we have made almost $200,000 from our social media accounts. It's because companies that we may not have met face to face, but know us through social media and in particular, twitter, linkedin and the company blog, have a problem and the first person they have made contact with is the person they "know" online. You know the one. The person that continually reinforces their expertise in a particular field through showcasing their knowledge, case studies, influence and opinions.
Social media is likened to the old-fashion term "farming" because it takes time, but the investment is worth it in the end if you do all the right things. Farming makes it easier for clients to find you and relate to you and your business. Social media has provided a short-cut in the farming process but be assured that "farming" is not "prospecting". It is relationship building and you have to be willing to give more than you get.
So, remember next time you go to write on your twitter account that you went out and got totally trashed, but the next day want to be the consumate professional accountant who is looking for new business opportunities that your lifestyle choices may not be what your clients are looking for in a service provider.
As much as they are charming, good at 'selling a story' and surrounded by people, they are manipulative, obsessive and bullies.
We also know that brands can profit dramatically from a well executed social media strategy backed by a campaign that is creative and has the audience in mind.
So, why then do marketers continue to ignore the fact that certain days of the week and times of the day, are not as effective as others when it comes to executing a social media campaign.
I have heard hundreds of stories over the years about how some of the world's most successful entrepreneurs started out as children, making first few dollars when they were still in primary school.
When you run a small business, it can be lonely, but life can be even lonelier when you travel every week interstate and overseas and only ever seem to see the insides of a hotel room or the office.
I certainly didn't think I could learn too much from NeNe, Cynthia, Kandi, Phaedra, Sheree and Kim - but every small business owner can!