Items filtered by date: February 2011
17 million tonnes of landfill every year comes from Australians households
Tuesday, March 01 2011 04:56
There are some brands that do the ‘right’ thing and other’s that just think commercially. I am very impressed with dyson, a global company that makes hundreds of different products, putting a firm focus on being environmentally conscience.They actively invest in ensuring that their appliances, and in particular, household appliances have as little impact as possible on the environment by encouraging customers to recycle.
Published in
Management
Home builders, building products or services companies… check this out!
Tuesday, March 22 2011 04:43
Can you see your brand in this shot? This is a very stylish building products website that is looking for a new brand to go online with! What that means is when you are an agency, and you mock up potential designs for clients, not all choose the one that you love… for various reasons.
Published in
Small Business Marketing
Can you make $1 million out of a $20,000 DM Campaign?
Monday, March 14 2011 04:19
Direct marketing is not just about creativity, good writing or an offer – it’s actually a science. Yes, you heard correctly… it is a science.
I have seen some amazing direct marketing campaigns and currently, in the big corporation space, NAB are doing a sensational job or luring consumers to change banks because they have “broken up” with the other banks.
Published in
Small Business Marketing
Have you got time for a coffee?
Monday, March 21 2011 04:14
Who has had a bad coffee? I am sure that 100% of people have had an experience of a bad coffee and no doubt will continue to as our favourite brands are not always available, where we want them to be. The coffee industry is a burgeoning industry, and locally in Australia, companies like Vittoria Coffee has pioneered the coffee industry and taken a significant dominance in the buying decisions of not only coffee shops but also to consumers who pick coffee off the shelf at the local Coles or Woolworths stores.
Published in
Marketing
