Time for a new brand?Where should a business begin when thinking about re-branding?

There are rule of thumbs – but beware. Like most things in marketing, not everything is for everyone.

Believe it or not, brand makeovers are not simply a response to businesses in a downward spiral. Successful companies revamp their brands just as much as ones that have experienced a downturn in their fortunes.

This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on.

Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as I do 7 mornings a week.

Last Friday I was kindly invited by one of my best friends to attend the Long Rugby Breast Cancer Charity Lunch held at the Hilton Hotel in Sydney.

There are many things dear to my heart and breast cancer and the effects of it are one of them.

It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO’s to see what they are doing, or are the marketing departments so switched on that they just don’t miss a beat?

Not often do I find myself caught in a debate on a case of ’should they or shouldn’t they’ spend money on branding or marketing.

Having read the Herald Sun on Thursday, I have to say, I can’t help myself!