Are you sleepwalking your business away?

Saturday, May 05 2012 20:49 Written by Mellissah Smith

Rate this item

(0 votes)

font size decrease font size increase font size
2 comments

Theories by Freud and Carl Jung gained prominence and influence as much in history as they do today. While the relevance to their theories vary depending on who you talk to, there is one general consensus on 'unconscious state of being'.

The question I pose to you is 'Are you sleepwalking your business away?'

Let's not pretend we have never done this. That it is not you. Surely, if you have been in business for a long time, you can relate to this.

At some stage, all entrepreneurs fall into the trap of sleepwalking through life. It may be only for a week, a month or perhaps, a year. Where we wake up, shower, get dressed, travel to work, get a coffee, and start work. At whatever hour in the evening, we finish, we go home, we eat and we go to sleep - only to do it all over again the next day.

Freud had a theory, albeit, flawed, about people existing in an unconscious state of being. At one time or another, many entrepreneurs fall prey to this unconscious state of being, because work dictates life and we forget how to live.

Last night I was out to dinner with two friends who I respect alot and one said that he thought of late, I have been in a 'state of unconscious being'. I paused for a moment. Thought about what that meant and whether that was in true accurate.

And, you know what... he was right. I am living in a state of unconscious being, not necessarily in the full meaning of this term, but certainly in part. I work, eat, sleep, exercise. I have a goal like most entrepreneurs and in some ways, I think this is the only way I will achieve it, by falling in a routine, creating habit and closing off from the rest of the world.

By identifying that this is happening, change can occur. Today, I have woken up surprisingly with a huge smile on my face, rejuvenated energy and I am actively changing the layout of the day to encompass change and awakening of spirit.

Has anyone else felt that they have fallen into a state of unconscious being, only to realise that this is not making them happy?

Mellissah Smith is a serial entrepreneur and business leader with more than 20 years’ experience in marketing.

She runs an international
marketing consultancy firm
that provides small businesses with a marketing
consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
businesses looking for marketing support and management in Atlanta,
New York marketing company
,
Sydney marketing consultants
,
Melbourne marketing consultants
.

Published in Small Business Marketing

Tagged under

Social sharing

Mellissah Smith

Mellissah Smith is a leading International marketing expert with businesses in the US and Australia.

With more than 20 years experience, Mellissah has worked with over 300 companies both emerging and large multinationals developing strategic marketing campaigns that work.

Latest from Mellissah Smith

Related items (by tag)

More in this category: « Is business as usual, killing your brand? How Creative Do You Want To Be? »

2 comments

Comment Link Wednesday, May 09 2012 19:06 posted by kirsty
It is interesting that some people thrive in a state of certainty knowing what will be around the corner and that they will be prepared to tackle any problem that may arise. To be in this state a person would need to have a very controlled life and be sure to plan their day to day happenings to a tee. On the other hand their are people who succeed when there is uncertainty in their lives having to rely on taking life one step at a time and always being on their toes. Change is inevitable and no matter how you approach as long as it is accepted.
Comment Link Monday, May 07 2012 18:09 posted by Brittany
It can be easy to fall into an unconscious routine, if like you Mellissah, you have such big goals for the Marketing Eye launch in Atlanta. With everything focused on this, it is easy to go through the usual sleep, work, eat routine without a second thought. Although I believe if you are in a routine that makes you motivated and organised it is OK, but if you're finding it a struggle to get out of bed every morning it's important to find something in life to break this up.